Outcome: 3 Journey templates
Level 1. High level template (as-is) are typically based on research & data which makes it indispensable when cross-functional teams have to work together to optimise or create new customer experiences.
Level 2. Flow template (as-is) are typically used to validate flows or services either as a UX analysis or up against strategic priorities to highlight critical touch points that should be optimised.
Level 3. Workshop template (to-be) is used as a workshop format during collaboration across teams. Focus here is on the to-be experience.
Below is part of our teaching material
