TV 2's digital product, TV 2 BUSINESS, was launched with high hopes for its unique insights and comprehensive business coverage. As part of the development team, my contributions to the project included designing the user experience, creating intuitive customer journeys, and optimizing purchase flows for the responsive web and app platforms.However, the channel closed down just 12 months later due to a lack of customer willingness to pay for the service. The closure was a significant setback for the organization, but it provided valuable insights into product validation, emphasizing the importance of market research and user testing. The experience helped shape the organisations approach to developing new products.
TV 2's digital product, TV 2 BUSINESS, was launched with high hopes for its unique insights and comprehensive business coverage. As part of the development team, my contributions to the project included designing the user experience, creating intuitive customer journeys, and optimizing purchase flows for the responsive web and app platforms.However, the channel closed down just 12 months later due to a lack of customer willingness to pay for the service. The closure was a significant setback for the organization, but it provided valuable insights into product validation, emphasizing the importance of market research and user testing. The experience helped shape the organisations approach to developing new products.
