A social communication strategy

In 2011, I had the pleasure of working on a project for 'I Bike CPH,' where our team proposed a social communication strategy to increase the reach of the organization's website. The website had low traffic and minimal brand awareness, so we focused on creating targeted and creative content that would engage and entertain potential visitors. Our team worked collaboratively to generate a number of creative ideas that would emphasize the importance and potential of creating engaging content to promote 'I Bike CPH's' initiatives. While we don't have specific information on the project's impact, we did receive positive feedback from the client. Below are a few examples of the creative ideas we proposed. These ideas were the result of a group effort, and we had a lot of fun working together to develop them.

A social communication strategy

In 2011, I had the pleasure of working on a project for 'I Bike CPH,' where our team proposed a social communication strategy to increase the reach of the organization's website. The website had low traffic and minimal brand awareness, so we focused on creating targeted and creative content that would engage and entertain potential visitors. Our team worked collaboratively to generate a number of creative ideas that would emphasize the importance and potential of creating engaging content to promote 'I Bike CPH's' initiatives. While we don't have specific information on the project's impact, we did receive positive feedback from the client. Below are a few examples of the creative ideas we proposed. These ideas were the result of a group effort, and we had a lot of fun working together to develop them.

Read our client takeway

See how we created awareness karma outside a supermarket

See how to get +50,000 Youtube views with a homemade Burka
and a BMX bike

Other cases

Copenhagen airport

How to move a terminal

Customer Journeys

Unifying the customer experience

Prepare from home

More efficient customer meetings

Strengthen traditions through digital innovation

A desirability study for GEHL architects

Providing tools for customer centricity

To redesign a music service

A new customer service area

Results in 40% fewer calls

Home buying in the blind

Setting a direction

Designing for Apple TV

Increase in live viewing

↑Back to Top