The Creative Circle Award wrote about the website:
The site is based on the concept "living professionalism". "Professionalism" refers to the professional weight and the professionalism that the site must reflect - and "living" refers to the cultural layer, communication and recipient inquiry as central to the site.
Phmetropol.dk is built as a subject portal that creates an overview of different, but often related educations. The young person's choice of education is seen as a regular purchase decision. This means that the site at all levels supports the user's clarification - and registration process.
Design and images convey an urban and personalised expression that supports the visual expression on all content pages. The modularly designed site makes it easy for webmasters to manage content elements purposefully.
Finally, the University College has developed a functionality that makes it possible to create new sub-sites and campaign sites. These are based on a basic structure that can be adapted in relation to content, functionality and design expression.
