Celebrating the cooperative movement

In connection with the celebration of Coop's 150th anniversary, I worked, together with a handful of colleagues, on the concept behind Coop's anniversary. The idea was to celebrate the very values that lie behind Coop which have its roots in the Danish cooperative movement and thus in one of the pillars of the Danish welfare society. The ideas were many but were boiled down to a 5 meter long interactive timeline, which can be moved around the many shops. With Coop's story wall, the audience can explore the illustrations and stories. A large number of elements on the wall are activated by touch when you place your finger or palm on selected points, a new surprising and elaborate narrative layer opens up. My primary role in the project was concept development, research, collection of historical communication and preparation of timeline design for web.

Celebrating the cooperative movement

In connection with the celebration of Coop's 150th anniversary, I worked, together with a handful of colleagues, on the concept behind Coop's anniversary. The idea was to celebrate the very values that lie behind Coop which have its roots in the Danish cooperative movement and thus in one of the pillars of the Danish welfare society. The ideas were many but were boiled down to a 5 meter long interactive timeline, which can be moved around the many shops. With Coop's story wall, the audience can explore the illustrations and stories. A large number of elements on the wall are activated by touch when you place your finger or palm on selected points, a new surprising and elaborate narrative layer opens up. My primary role in the project was concept development, research, collection of historical communication and preparation of timeline design for web.

The concept won the KOM17 award in Denmark

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