New purchase flow

TV 2 PLAY had trouble converting visitors into customers due to an inflexible purchase process and outdated backend code. As UX Lead, I collaborated with stakeholders from across the organization to redesign the flow. By analyzing data, setting new goals, and involving users, we created a personalized, flexible purchase flow with greater content transparency. Our efforts led to a 35% increase in conversions, making TV 2 PLAY Denmark's second-largest paid streaming service.

New purchase flow

TV 2 PLAY had trouble converting visitors into customers due to an inflexible purchase process and outdated backend code. As UX Lead, I collaborated with stakeholders from across the organization to redesign the flow. By analyzing data, setting new goals, and involving users, we created a personalized, flexible purchase flow with greater content transparency. Our efforts led to a 35% increase in conversions, making TV 2 PLAY Denmark's second-largest paid streaming service.

The new purchase flow

The old purchase flow