Alongside my design team of three, we analyzed feedback from the website, surveys, interviews, and prototype tests. This collaborative effort identified key focus areas to guide our long-term product development, addressing pain points like "Fairness," equal opportunities for less tech-savvy builders, and fostering stronger relationships between supporters and creators. These insights helped shape our user-centric OKRs, allowing us to track progress and ensure the focus areas were effectively met.
To guide our product development, I set up user panels segmented into creators, supporters, and browsers. I implemented filters within each segment to dive deeper into user motivations and purchasing behaviors, helping us identify the right people for specific insights. This approach ensured we gathered targeted feedback to inform the right ideas and refine our strategy.
