Below before and after visuals of Nordeas digital offering.
In 2017, the design had remained unchanged for two decades, with the netbank reflecting a transactional approach and an 'inside-out' perspective on digital development. At that time, systemic design thinking was not yet integrated, and there was a clear absence of a customer-centric focus in shaping the digital experience.
At the end of 2018, we had defined a new design strategy 1.0 and taken the first steps towards developing a new design system (strategy is confidential). This new direction marked the beginning of a transformation towards a more dynamic, fun, and modern look, with key indicators including a more engaging visual identity, improved user interactions, and a focus on creating a seamless and enjoyable digital experience
These new vision mobile screens showcase Nordea's transformation journey, alongside my own contributions, in creating a more personalized and relevant online banking experience.
